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| 4Q09 Mobile Apps Storefront Update: Apple Apps Store Leads Innovation; Google Android Market Accelerating Fast; and Nokia Ovi Store Shows Solid Momentum | |||||||||||||||
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This IDC study examines major developments in the mobile applications and mobile storefronts spaces in 4Q09 and discusses key predictions and dynamics for 2010. Mobile applications and their associated storefronts are now a permanent fixture in both the mobile competitive landscape and in the daily lives of mobile users. Mobile apps will be a defining fixture of the new decade, and the relative success of mobile storefronts and their underlying developer communities will have a direct impact on the success or failure of mobile OS platforms, device OEMs, and even the competitive positioning of mobile operators. "The iPhone Apps Store is the first new 'eBay' of the 21st century" notes Scott Ellison, VP of Mobile and Wireless, IDC. "Mobile apps stores are the emergent digital marketplaces of the 21st century and will impact the business models of virtually every business you can think of," he added. |
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